From physicist to founder to an advisor who has lived what she teaches

I grew up in Delhi and moved to Norway to study. I completed a PhD in Physics at the University of Oslo and stayed. Norway became home.

My career has taken me through technology, product development, design, strategy, and leadership roles in companies of all sizes. I learned how complex systems behave and how decisions unfold when real pressure is involved.

Then I built Tørn.

From an idea to first significant sales in four months.

Launched and grew in two countries within two years.

Real customers. Real traction above 120 MNOK.

Nearly 70 MNOK raised.

Strong team. Strong product.

And still we failed.

It was not the product or the market. It was drift. The same drift I now help other founders and investors detect early and correct fast.

That experience changed me. It removed theory from my vocabulary and replaced it with perspective, pattern recognition, and a clear understanding of what holds when a company is scaling under pressure.

Today I work with post-MVP startups and their investors to avoid the silent drift that destroys most funded companies. The work is practical and focused. No noise. No big documents. Only clarity and decisions that strengthen the company from within.

Writing & thought leadership

I also write regularly about startups, strategy, and growth. My goal is to give founders and investors practical insights and sharper ways to think about progress.


[Read my blog →]

Creativity as reflection

Outside of work, I paint — mostly abstract pieces inspired by energy, movement, and balance. It’s a personal way for me to process ideas that don’t always fit into words or frameworks.

If you’re curious, here’s a glimpse into that side of me:
[View my paintings →]

Smiling woman with wavy hair, wearing earrings and a white shirt, in a cozy indoor setting with brick wall and wooden ceiling.