From physicist to leader to founder to an advisor who has lived what she teaches

I’m a physicist by training, a founder and leader by experience, and an advisor because I’ve seen how companies actually fail.

I grew up in Delhi and moved to Norway to study. I completed a PhD in Physics at the University of Oslo and stayed. Norway became home.

Before founding my own company, I worked across technology, product, design, strategy, and leadership roles in companies of very different sizes. I learned how decisions compound over time, especially under pressure.

Then I founded Tørn.

• We went from idea to revenue in four months.

• We launched in two countries within two years.

• We reached over 120 MNOK in annualised traction.

• We raised nearly 70 MNOK from reputable investors.

• We built a capable team and a solid product.

And still, the company failed.

At the time, it was tempting to blame external factors.
Market conditions. Industry shifts. A key partner pulling out.

Those factors mattered, but they weren’t the root cause.

The real issue was internal. We committed too early.

We scaled activity before we fully understood what was stable, repeatable, and safe to scale.

Every decision felt reasonable when we made it.

Most metrics looked fine.

But small unresolved uncertainties had already been locked into people, product, and cost.

By the time the pressure increased, it was too late to unwind them.

That experience changed how I see early ventures.

Today, I work with post-MVP startups, corporate ventures, and investors who want to avoid the same pattern.
My work focuses on helping teams get clear on what value they actually deliver, who it matters most to, and what is truly ready to scale.

The work is practical and direct.

No generic playbooks. No big decks.

Just clear thinking, better sequencing, and decisions that hold when pressure increases.