Writings & reflections
Reading has always been part of my rhythm — and writing became the way I made sense of things when I stepped into startup life. I started jotting down thoughts in parallel with building, just trying to make sense of the messiness that comes with it.
Then came failure — and writing became even more important. A way to reflect, process, and figure out what actually matters.
I write to be honest — about leadership, growth, setbacks, and what it really feels like to build something from scratch.
This is where I share those thoughts. For founders, for leaders, or for anyone navigating the in-between.
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The circularity illusion: We’re fixing the wrong end of the system
Hva skjer når regningen for AI kommer?
Når trygghet hemmer drivkraft
On my birthday: a quiet reflection on contentment
What really counts as product-market fit?
What remains when everything changes – Part 1
Hvordan skal verdier skapes – før vi fordeler dem?
Bygg selskap i usikre tider – dette lærte jeg da Tørn stanset
En ny æra for gründere: Fra investeringsjag til sunn fornuft
From Boom to Bust: Lessons from The Cold Start Problem in Today’s Startup Landscape
Når kunsten lar oss se forbi det åpenbare
«Det er ti nye problemer som må løses hver dag, og sånn har det vært de siste fire årene»
This article was originally published in a Norwegian online magazine Shifter.no focusing on entrepreneurship.
The Art of Balancing in the Entrepreneurial Journey: Between Persevering and Giving Up
How often have we not heard expressions like “Go full throttle, always,” “never give up,” or “those who give up never win”? There is a widespread belief that true winners never give up. But what does this entail in the world of entrepreneurship?
Breaking illusions and how to move forward without waiting for the return of 2021 funding conditions
I’m diving into this article with a cup of coffee in one hand and the unfiltered experiences of steering Tørn through the startup wilderness in the other. Now, don’t get me wrong — Tørn has been on a roll, doubling its revenues year over year, building two Nordic markets in just three and half years, and reducing the waste in the industry by nearly 4000 tons. But, here’s the kicker: securing funding has been, well, a journey filled with twists, turns, and more than a few bumps.
Navigating Entrepreneurial Challenges: Knowing When to Persist, When to Pivot, and When to Give up
I’ve never been one to idolize people, but I’m all for appreciating good personality traits, values, and convictions in people that resonate with me. Recently, a short video featuring Sam Altman caught my attention on LinkedIn. He emphasized the crucial entrepreneurial trait of resilience — the ability to persevere in the face of the inevitable adversities encountered in any entrepreneurial journey. It struck a chord with me, prompting a reflection on a nuance often overlooked in discussions about persistence.