Pre-Scale Readiness Advisory
I help founders pass the test my company failed.
I am a physicist turned leader turned serial founder turned growth advisor.
I scaled my last company to 120M NOK, then failed spectacularly.
Now I help post-revenue startups and corporate ventures avoid premature commitment—the most expensive mistake in scaling.
Free. One conversation to assess if I can help.
WHO I AM
I learned the pattern that predicts collapse.
My last company scaled to two countries in two years, reaching 120M NOK in revenues, backed by tier-one VCs.
By every external measure, we were winning.
Then we failed. Spectacularly.
Not because we moved too slowly. We failed because we committed too early—to hires, to infrastructure, to markets—before we truly understood what was safe to scale.
My PhD in physics trained me to find patterns in complex systems. My years leading tech companies taught me which patterns matter operationally. But it took a 120M NOK failure to teach me the most valuable pattern:
The one that predicts collapse before it shows up in your P&L.
> 65 MNOK
raised from top tier VCs
> 500 suppliers
were about to enter a 3rd
2 countries in 2 yrs
pilot in a 3rd
120 MNOK
GMV revenues
"I don't help you grow faster. I help you know what's safe to grow."
Featured in Aftenposten, Dagens Næringsliv, Finansavisen & Shifter
MY APPROACH
Three questions before any major commitment
Most people treat post-MVP growth as an execution problem.
I see it differently.
Most ventures get into trouble because they commit to hiring, building, or spending before they know what’s actually ready to scale.
Before any major decision, we slow down just enough to answer three questions.
Three questions before every major commitment
System Stability
Are customers getting the same value every time.
Or are you still learning what really matters to them?
If the value isn’t stable yet, scaling will only magnify confusion.
More people and more spend won’t fix that.
Where is the real bottleneck?
What is actually limiting growth right now?
More sales, more features, or more marketing rarely fix the real problem if you’re working on the wrong part of the system.
We identify the constraint before adding effort anywhere else.
What happens if you’re wrong?
If this decision doesn’t work, can you undo it?
Good learning stays cheap and reversible.
Bad bets turn uncertainty into permanent cost.
I help teams design decisions that teach them something before they lock themselves in.
WHO THIS IS FOR
Ventures under capital pressure
The mechanism is the same:
Teams commit to irreversible decisions before they have evidence.
The costs compound. The options narrow.
And by the time it's obvious something's wrong, it's too late.
Post-Revenue Startups
Seed, post-seed, and pre-Series A companies with capital to deploy wisely.
Corporate Ventures
Innovation units with big budgets that need better deployment discipline.
THE OUTCOME
Not slower. More intentional.
I help teams avoid scaling things that aren't ready—and know the difference before they've spent the runway.
What this enables you to do:
Delay hiring until there's evidence the role will change outcomes
Stop building until customers confirm what really matters
Avoid spending that creates activity instead of learning
Focus on the real bottleneck instead of optimizing the wrong thing
See risks months before they show up in revenue
What founders say
Ken Morten Steen, Co-founder and CEO, Order Control AS
“Anjali has a rare ability to ask the right questions and cut through complexity.
She helped us sharpen both our positioning and our messaging, and gave us clarity on what truly matters.
The result is a clear direction and a pipeline that is larger than ever. The collaboration gave us both energy and focus to invest where we can create the most value and achieve the most impact.”
The transformation
BEFORE WORKING TOGETHER
"We need to hire a VP of Sales to scale revenue."
AFTER WORKING TOGETHER
"We don't yet know which customer segment converts reliably. Let's run three focused experiments first—then we'll know exactly what kind of VP we need."
The difference: One path burns 6 months and minimum 1 M NOK. The other learns first, then commits.
GET STARTED
Ready to know what's safe to scale?
Book a free 30-minute diagnostic call. No pitch, no pressure—just an honest conversation about where you are and whether I can help.
HOW IT WORKS
01 -Free diagnostic call
30-minute conversation to understand your situation and see if I can help.
02 -Deep Diagnostic Work
I extract information from your team, analyze it, and identify what you should prioritize.
03 -Diagnostic Report
A clear report on what to prioritize, what to wait on, and what's safe to execute.
Usually the diagnostic reveals priorities different from what you assumed you needed—that's where the real value lies.
I write regularly on my blog- The clarity lens, about how clarity drives better decisions in startups and in the systems around them. I write about growth, leadership, and the patterns behind progress and failure
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