Startups are hard. Strategy is often fluff. It shouldn’t be
Turn early traction into repeatable growth—without burning through time or capital.
With 20+ years in startups, strategy, and leadership, I help founders get to product-market fit faster—with clarity, structure, and momentum.
Ways I support founders and investors
-
A 4–6 week sprint to sharpen your value proposition, align your team, and define a clear execution plan.
-
Ongoing support for founders and leaders who need a trusted thinking partner to challenge, clarify, and accelerate decision-making.
-
Active board participation with an entrepreneurial lens—focused on helping companies grow, adapt, and scale sustainably.
-
Honest insights from the trenches of building, scaling, and advising.
For founders navigating 0 → PMF
Product–market fit is one of the most misused concepts in startup life. It’s not growth. It’s not buzz. It’s when your product delivers so much value that customers find it, use it, and come back—without you pushing every step of the way.
This journey has two critical phases:
0 → MVP: Find a real problem. Build something usable. Get paying customers. Not just usage—real commitment.
MVP → PMF: Learn from those early customers. Tighten your value. Experiment fast. Build something people return to—and tell others about.
Most startups get stuck in the middle: partial fit that feels like progress but doesn’t hold. That’s where I help.
Not sure if you have PMF?
From Physics to startups — with two decades in between
My path began in experimental solid state physics and led through international companies, leadership roles, and founding my own startup, Tørn. I've seen the full cycle—launch, growth, and shut-down. That experience shapes how I now help others: with focus, clarity, and balance.
Reflections and writing
Over the years, I’ve written about the highs and lows of building and leading companies—strategy, leadership, failure, growth. These are lessons learned the hard way, and I share them so others can move faster, smarter.
