Move from scattered traction to real growth — without wasting time or second-guessing your strategy.
I help early-stage startups build clarity, customer insight, and repeatable momentum.
It’s not that you’re not trying. It’s that too much effort is going in the wrong direction.
If you're a founder:
You’ve launched. You have customers. But growth is stalling—or unpredictable.
You’re trying to fix it, but the roadmap keeps changing. Everyone’s busy, yet no one’s sure what’s actually working. Strategy becomes a slide, not a tool. Product decisions feel reactive. And you’re not even sure if you’re talking to the right customers anymore.
If you're an investor or advisor:
You see it across your portfolio: smart teams with traction, but unclear priorities.
They need structure—but not a new plan. They need insight—but not a market report. What they really need is a shift in how they work: clearer focus, sharper customer understanding, and a system to test what matters.
This is where I come in.
I help teams make real choices, test real assumptions, and build real traction—fast.
I’m a physicist turned founder, strategist, and advisor.
With over 20 years of leadership experience—most recently as founder and CEO of Tørn—I help startups move from complexity to clarity, and from scattered effort to real traction.
I’ve worked across tech, marketplaces, SaaS, and corporate innovation.
What I bring isn’t theory—it’s experience from trenches. Pattern recognition, fast structuring, and an ability to turn uncertainty into forward motion..
Who I am
Reflections for founders and decision-makers
Over the years, I’ve written about the highs and lows of building and leading companies—strategy, leadership, failure, growth. These are lessons learned the hard way, and I share them so others can move faster, smarter.
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