For teams building new companies and businesses
Most startup advice is recycled.
Mine is lived and scientifically reasoned.
I built a company customers loved.
We scaled to two countries, hit 120 MNOK in revenue, raised nearly 65 MNOK… and still lost it.
That experience changed how I understand early ventures.
It taught me that success and momentum on the surface doesn’t protect you from the drift underneath.
Combined with the analytical discipline of a physicist, it gives me a lens few advisors have.
I help founders see the real risks early and build companies that stay clear, aligned and resilient—
in calm weather and in storms.
Why progress gets harder as early ventures grow
Growing team
More people, harder decisions, slower alignment.
Growing customer base
Different needs, unclear signals.
Growing input
Investors, partners, advisors pointing in different directions.
Resulting symptoms
• Too many projects at once
• Product work moving in several tracks
• Messaging not connecting and converting
• Customers not returning
• Marketing spend increasing
• A lot of effort, little real movement
and more.
What I do
I run an intensive 6–8 week sprint that helps early-stage teams make real progress fast.
The work is practical and built around your real situation, not theory.
Each week we focus on the few things that matter most
strategy, customer value, and the growth work that actually moves the company forward.
Your team joins for 4–8 hours a week and you see results immediately.
No long documents. No slides.
Just sharp decisions, clear priorities, and progress you can feel.
What founders say
Ken Morten Steen, Co-founder and CEO, Order Control AS
“Anjali has a rare ability to ask the right questions and cut through complexity.
She helped us sharpen both our positioning and our messaging, and gave us clarity on what truly matters.
The result is a clear direction and a pipeline that is larger than ever. The collaboration gave us both energy and focus to invest where we can create the most value and achieve the most impact.”
Why founders and investors work with me
I have a PhD in Physics and over 20 years of leadership experience in technology companies, from large organisations to early ventures.
Then I built Tørn.
From idea to first sales in a few months.
Launched in two countries in two years.
Customers loved it. Investors backed it.
We sold goods for 120 MNOK.
We raised nearly 70 MNOK.
And we still failed.
That experience gave me a lens for seeing early risk in funded startups, the kind that grows quietly until it is hard to reverse.
A clarity lens for founders and decision-makers
I write regularly on my blog- The clarity lens, about how clarity drives better decisions in startups and in the systems around them. I write about growth, leadership, and the patterns behind progress and failure
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